Why your site should be
WEB DEVELOPMENT, COMMUNICATIONS | MAY 10, 2018
Google is changing the way it ranks websites during a search. And the change could impact on whether your website is seen by millions; or not.
You’re the proud owner of a website. But that doesn’t mean your website will automatically be seen by everyone who searches for it (or related words) on Google.
That’s where Search Engine Optimization comes in (among other things). It’s how you make sure Google reads your site when someone searches a key word linked to your website – and then ranks your site accordingly.
Now, the Elegant Themes team (John Hughes) is highlighting a change in the way Google ranks a site.
And it confirms the importance of mobile devices – and that more people are searching for sites on their phones these day.
According to the Elegant Themes guys, Google has introduced a new update called the ‘mobile-first index’.
From now on, Google will prioritize your website’s mobile version on its results page. So if your website is not mobile-friendly, or if your mobile site has less content than your desktop site, your ranking will fall.
“There’s a key way round this: make sure you have a responsive website – it ensures your site is optimized, and gives an excellent mobile experience.”
– TINA VLOK
Heather is our content writer and master wordsmith. She enjoys helping our clients formulate their message and running her way across beautiful mountains, exploring new places and is always ready for an adventure.
How do you take spectacular flower photos – to get flower enthusiasts excited (and engaging) on social media? Well, we spent a day with the experts at the Overberg Renosterveld Conservation Trust – to learn from the best.
Sometimes you simply need to re-energise. And there is surely no better way to do this, than by spending time in a magical forest – or more specifically, the forests in the Tsitsikamma National Park. Whether it’s the silent grandeur of the trees and their tales of strength, or the happy sounds and sights of those living amongst the trees.
Once the craziness of the work year subsides, you’re likely to see a bit of a mind shift – a positive one. That’s when people move into a more relaxed approach, one where they’re more open to year-end giving campaigns. That’s a great opportunity for non-profits.
Wynand du Toit, owner of the Suidplaas Dohne stud in the Overberg, has a fantastic story to tell. He has the largest Dohne-Merino stud in South Africa. He has attained the world record price for his Dohnes …
You’re on holiday for the festive season. So the last thing you’re likely to want to do is have to keep a constant eye on your website. There are ways to minimise your risk – and your worry levels – before you close down for a festive break.
We’re inspired by nature. By seeing her colours, feeling her textures. Hearing the sound of a bird of prey (have you heard the Jackal Buzzard? It’s one of our favourites). So we loved experiencing the thousands of tones of green in the Grootvadersbosch Conservancy recently.
It’s our job to put our clients, and their amazing work, up in lights. So when the spotlight falls on us – well, we feel a little bashful, and of course very proud. The LoveGreen team featured in the Janus – the official newspaper of the Stellenbosch University Department
How do you capture the essence of a landscape initiative? (And what exactly is that?) Well, that was our brief: make the Agulhas Biodiversity Initiative come alive digitally for partners (and make sense for those who don’t know the organisation).
The Hottentots Holland mountains are just a short trip from Cape Town. They’re part of a lush, fynbos-covered mountain range that stretches for about 70,000 hectares. They form part of a CapeNature reserve with the same name.