Why your site should be
WEB DEVELOPMENT, COMMUNICATIONS | MAY 10, 2018
Google is changing the way it ranks websites during a search. And the change could impact on whether your website is seen by millions; or not.
You’re the proud owner of a website. But that doesn’t mean your website will automatically be seen by everyone who searches for it (or related words) on Google.
That’s where Search Engine Optimization comes in (among other things). It’s how you make sure Google reads your site when someone searches a key word linked to your website – and then ranks your site accordingly.
Now, the Elegant Themes team (John Hughes) is highlighting a change in the way Google ranks a site.
And it confirms the importance of mobile devices – and that more people are searching for sites on their phones these day.
According to the Elegant Themes guys, Google has introduced a new update called the ‘mobile-first index’.
From now on, Google will prioritize your website’s mobile version on its results page. So if your website is not mobile-friendly, or if your mobile site has less content than your desktop site, your ranking will fall.
“There’s a key way round this: make sure you have a responsive website – it ensures your site is optimized, and gives an excellent mobile experience.”
– TINA VLOK
Heather is our content writer and master wordsmith. She enjoys helping our clients formulate their message and running her way across beautiful mountains, exploring new places and is always ready for an adventure.
Once the craziness of the work year subsides, you’re likely to see a bit of a mind shift – a positive one. That’s when people move into a more relaxed approach, one where they’re more open to year-end giving campaigns. That’s a great opportunity for non-profits.
It’s not such a well-known concept in South Africa: #GivingTuesday. But on an international stage, it’s a powerful fundraising opportunity for non-profit organisations. But that doesn’t mean South Africa can’t tap into this growing trend. And if you’re to make a success of the day, best to start planning now.
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How do you capture the essence of a landscape initiative? (And what exactly is that?) Well, that was our brief: make the Agulhas Biodiversity Initiative come alive digitally for partners (and make sense for those who don’t know the organisation).
The Hottentots Holland mountains are just a short trip from Cape Town. They’re part of a lush, fynbos-covered mountain range that stretches for about 70,000 hectares. They form part of a CapeNature reserve with the same name.
We discovered the Cape Town Bucket List adventures – and took to the ocean to experience snorkeling with seals. So following a safety briefing at the Hout Bay Harbour, where the adventure starts with the Cape Town Bucket List team (Archie, Ian and Mel) we hopped into our wetsuits, and took the 10-minute boat ride out to Duiker Island.