WHY THIS WEBSITE WAS ALL ABOUT SIMPLICITY
WEB DEVELOPMENT, WORDPRESS, NATURE | JANUARY 23, 2018
How do you capture the essence of a landscape initiative? (And what exactly is that?)
Well, that was our brief: make the Agulhas Biodiversity Initiative come alive digitally for partners (and make sense for those who don’t know the organisation). The Agulhas Biodiversity Initiative (or ABI for short) is a landscape initiative – one of just nine listed in the Western Cape (they are partners in the Cape Action for People and the Environment programme).
In really simple terms, these organisations protect their unique environments by taking a landscape-level approach.
For ABI, this means bringing partners in government, land users, NGOs, conservation authorities and others involved in agriculture and conservation together in the Overberg district.
The aim? Plan together, strategically, break down silos, and support each other to reach our common conservation goals.
It really makes perfect sense.
And in an era where resources are often limited, is an excellent way to optimise those resources.
For our digital team, it meant capturing a fairly unfamiliar (and sometimes obscure) concept, and simplifying it to make sense for new visitors. Oh, and of course exciting the current ABI Partnership to become even more involved and inspired.
Many of the site’s readers are not first-language English speakers. So the language had to be accessible and easy to connect with.
That also meant the visuals on the website had to be outstanding.
The website had to make it as easy as possible for new members to join ABI. The site now has a simple sign up form – and already new members have come on board.
“This site captures the heart of LoveGreen – an awesome green project that allows anyone in the Overberg (individuals or organisations) to get involved in conservation.”
– TINA VLOK
Heather is our content writer. She enjoys helping our clients formulate their message and loves to run her way across beautiful mountains, to explore new places and is always ready for an adventure.
Marketing your conservation cause? You’re likely to want to connect up with other global conservation drives, to work together to increase awareness for your particular project. That means knowing when relevant environmentalread more
Wynand du Toit, owner of the Suidplaas Dohne stud in the Overberg, has a fantastic story to tell. He has the largest Dohne-Merino stud in South Africa. He has attained the world record price for his Dohnes …read more
The Hottentots Holland mountains are just a short trip from Cape Town. They’re part of a lush, fynbos-covered mountain range that stretches for about 70,000 hectares. They form part of a CapeNature reserve with the same name.read more