What ‘green’ do you choose? It’s all about colour psychology
DESIGN, BRANDING, COMMUNICATIONS | OCTOBER 30, 2019
You’re launching your organisation and are in need of a corporate identity. Or you’re looking to refresh your look and feel.
Your design can say a lot about you, your story, and your audience.
BUT have you given any thought to what colours you will use?
This is in fact where you should start – with colour psychology. The colours you choose are vital in determining how you will be perceived by partners, customers and competitors. Colour evokes feelings and connects emotion to your brand. So the colours they see will influence their actions
Take for instance the colour ‘green’. What adjectives do you associate with this colour? Perhaps growth, health and peace (a great place to start). But there are so many shades of green, so which one should you choose?
Olive green has been shown to be associated with camouflage and the army, which in turn symbolises strength, character and can also mean peace. For some, it’s perhaps a slightly drab shade, but still symbolises positive emotions.
You’re likely to immediately think of the emerald gemstone. They’re known to be luxurious, and more valuable than diamonds. This colour exudes unconditional love. Emerald green is a striking, royal colour.
The shade of green found on the Irish flag evokes feelings of good luck, a four-leaf clover, happiness and St. Patrick’s Day. (Not to mention the lush green landscapes that cover Ireland.)
Lime green is a colour associated with nature, confidence and high energy. It’s also thought to promote feelings of liveliness, freshness, and creativity.
When you hear the phrase “forest green”, you probably think of deep, large and magnificent forests. So of course, nature, stability and balance are adjectives that connect with this shade of green.
Pale green, which can also be seen as sage green, has grey undertones. The softer colour captures a more spiritual essence, for example healing of a physical or emotional matter.
Who would have thought there were so many meanings behind the colour green?
Now you have the basics when it comes to building your brand or simply refreshing your look and feel. Next up, typography and design. Good luck!
Heather is our content writer. She enjoys helping our clients formulate their message and loves to run her way across beautiful mountains, to explore new places and is always ready for an adventure.
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