What ‘green’ do you choose? It’s all about colour psychology

DESIGN, BRANDING, COMMUNICATIONS  |  OCTOBER 30, 2019

You’re launching your organisation and are in need of a corporate identity. Or you’re looking to refresh your look and feel.

Your design can say a lot about you, your story, and your audience. 

BUT have you given any thought to what colours you will use?

This is in fact where you should start – with colour psychology. The colours you choose are vital in determining how you will be perceived by partners, customers and competitors. Colour evokes feelings and connects emotion to your brand. So the colours they see will influence their actions

Take for instance the colour ‘green’. What adjectives do you associate with this colour? Perhaps growth, health and peace (a great place to start). But there are so many shades of green, so which one should you choose? 

Olive Green

Olive green has been shown to be associated with camouflage and the army, which in turn symbolises strength, character and can also mean peace. For some, it’s perhaps a slightly drab shade, but still symbolises positive emotions.

Emerald Green

You’re likely to immediately think of the emerald gemstone. They’re known to be luxurious, and more valuable than diamonds. This colour exudes unconditional love. Emerald green is a striking, royal colour.

Ireland Green

The shade of green found on the Irish flag evokes feelings of good luck, a four-leaf clover, happiness and St. Patrick’s Day. (Not to mention the lush green landscapes that cover Ireland.)

Lime Green

Lime green is a colour associated with nature, confidence and high energy. It’s also thought to promote feelings of liveliness, freshness, and creativity.

Forest Green

When you hear the phrase “forest green”, you probably think of deep, large and magnificent forests. So of course, nature, stability and balance are adjectives that connect with this shade of green.

Sage Green

Pale green, which can also be seen as sage green, has grey undertones. The softer colour captures a more spiritual essence, for example healing of a physical or emotional matter.

Who would have thought there were so many meanings behind the colour green?

Now you have the basics when it comes to building your brand or simply refreshing your look and feel. Next up, typography and design. Good luck!

[social_warfare]

Heather is our content writer. She enjoys helping our clients formulate their message and loves to run her way across beautiful mountains, to explore new places and is always ready for an adventure.

Recommended Articles

4 reasons to be thankful: 4 years of LoveGreen

4 reasons to be thankful: 4 years of LoveGreen

We’ve just turned 4 years old. That’s 4 years of creating nature-inspired messages with care for our clients. Right now, we’re faced with challenges no one could have foreseen only a few short months ago. But while there’s a lot of uncertainty linked to

read more
‘n Kwaliteit webtuiste vir ‘n kwaliteit produk

‘n Kwaliteit webtuiste vir ‘n kwaliteit produk

AJ du Toit en sy familie boer in die Rûens area in die Overberg, en is die 4de generasie op die plaas. Oor die jare het AJ al hoe meer ontevrede geword met die kwaliteit van die beskikbare vleis, wat vol hormone en antibiotika was.

read more

LoveGreen is more than the name of our team.
It is

… a philosophy.   

  … a daily choice.   

    … a deep respect for nature.  

    … a way of life.  

Email: hello@lovegreen.co.za | Phone: 072 8848 468

HOME  |  WHAT WE DO  |  DIGITAL MARKETING  |  OFF-LINE COMMUNICATIONS  |  MEDIA MANAGEMENT