Google is changing the way it ranks websites during a search. And the change could impact on whether your website is seen by millions; or not. You’re the proud owner of a website. But that doesn’t mean your website will automatically be seen by everyone who searches for it (or related words) on Google.
How do you capture the essence of a landscape initiative? (And what exactly is that?) Well, that was our brief: make the Agulhas Biodiversity Initiative come alive digitally for partners (and make sense for those who don’t know the organisation).
You’re on holiday for the festive season. So the last thing you’re likely to want to do is have to keep a constant eye on your website. There are ways to minimise your risk – and your worry levels – before you close down for a festive break.
Once the craziness of the work year subsides, you’re likely to see a bit of a mind shift – a positive one. That’s when people move into a more relaxed approach, one where they’re more open to year-end giving campaigns. That’s a great opportunity for non-profits.
It’s not such a well-known concept in South Africa: #GivingTuesday. But on an international stage, it’s a powerful fundraising opportunity for non-profit organisations. But that doesn’t mean South Africa can’t tap into this growing trend. And if you’re to make a success of the day, best to start planning now.